This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We are the data controller for the purpose of the Data Protection Act 1998 (the Act). Legend Affiliates is a trading name of Entertainment Software Group NV. We value you as an affiliate and take your personal privacy seriously. In the course of providing you with services, we collect certain personal information about you that we understand you may consider private or confidential. This information may be contained in applications and other forms you submit to us. We are therefore providing you with this notice to explain our policies for collecting, using and sharing this information with others.

1. Our privacy principles

  • We protect, according to strict standards of security and confidentiality, all non-public personal information we collect about our affiliates.
  • We maintain physical, electronic and organisational safeguards to protect this information.
  • We contractually require any person or organisation providing products or services to affiliates on our behalf to protect the confidentiality of this information.
  • We afford former affiliates the same protections as existing affiliates with respect to the use and sharing of their information.
  • We permit only authorised employees, who are trained in the proper handling of this information, to have access to it.

2. Information we may collect from you

We collect and use information we believe is necessary to administer our business and provide you with the services you request. We may collect and process several types of information needed for these purposes, including those stated below:

  • Information that you provide by completing our application form. The types of information we collect can include: your first name, last name, phone number, email address, country, and other information as shown on the form.
  • Information about your payment history, payment details and information regarding your usage of the LegendAffiliates platform.
  • If you contact us, we may keep a record of that correspondence.
  • We or employees of Legend Affiliates may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

This information may be collected either directly by Legend Affiliates or by third parties that operate areas of our websites or databases under contract to us.

3. IP addresses and cookies

Our site uses Google Analytics, a web analytics service provided by Google, Inc. (Google) which uses cookies to help us analyse how users use our site. The information generated by the cookie about your use of our site (including your IP address) will be transmitted to and stored by Google on servers in the United States of America. Google will provide us with this information for the purpose of evaluating use of our site, compiling reports on our site activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

4. Where we store your data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on secure servers. If you use our site to send personal data to us, your transmission will be protected by Secure Socket Layer (SSL). SSL is a technology that encrypts your information during transmission. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

5. Uses made of the information

We use information held about you in the following ways:

  •  To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes. 
  • To carry out our obligations arising from agreement or contract (including our obligations to you as a affiliate of our platform) entered into between you and us.
  • To notify you about changes to our platform, casinos or employees of Legend Affiliates.

We may use your data and permit employees of Legend Affiliates to use your data to contact you by electronic means (e-mail or SMS) with information about promotions, conferences, meetings, and services which we or they believe will be of interest to you but only if you have consented to be contacted in this way. If you do not want us to use your data in this way, please tick the relevant box situated on the form on which we collect your data.

6. Disclosure of your information

We may disclose and transfer your personal information to any employee of Legend Affiliates including those based outside of the EEA including our parent company, Entertainment Software Group NV, based in Curacao. We may also disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Legend Affiliates or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers may be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or process; or to comply with any legal requirements of any governmental authority, including but not limited to gaming regulators; or to protect the rights, property, or safety of Legend Affiliates, our affiliates, or others. This includes exchanging information with other companies and organisations for the prevention and detection of crime and risk reduction.
  • As part of our registration ID and verification process, we may conduct identity verification using a recognised fraud prevention agency.
  • We may also disclose information that we collect from or about you with non-affiliated third parties as permitted or required by law.

7. Changes in Privacy Policy

Over time, it may be necessary to modify or supplement our Privacy Policy. If we make any material changes, we will post those changes on this site and update the date shown.

8. Your rights

You have the right to ask us not to use your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us to opt out of marketing communications at You will need to indicate whether you wish to opt out of marketing communications from Legend Affilites (this is the default choice).

If you prefer not to receive emails or SMS messages from Legend Affiliates, you may contact us at or click on the "unsubscribe" option found on the bottom of all our email and SMS marketing communications.

9. External Website Links

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. We do not expressly or impliedly endorse the materials disseminated at those websites, nor does the existence of a link to another site expressly or impliedly mean that the organisation or person publishing at that site endorses any of the materials on our site. Links to other websites are provided only as a convenience to our users and for information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

10. Access to information

We will take all reasonable steps to ensure that your personal data is correct and up to date. The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of €10 to meet our costs in providing you with details of the information we hold about you. You may update your information by contacting Legend Affiliates

11. Your questions

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to